You might want to sit down for this one because I’m about to come at you with some heat… Ok not exactly like that, but rumor has it that Instagram is coming out with some new features, AND some current features are trending to be the most influential in 2021. A few game-changers for sure. So, let’s cut to the chase! Here are 3 Instagram predictions for 2021 and what it means for your business.
It’s time to collaborate – Go live
Collaborations with other coaches, business owners, and people in your sphere on Instagram Live is the best way to get more eyes on your content, to see who you are and what you bring to the table. Currently, Instagram Live broadcast allows just two people to go live together, but rumor has it that it will soon allow up to FOUR Live participants.
That means, four people, four differences audiences. More people looking at your content, more people following you and reaching out to you. This alone could be a huge game-changer for your sales and clientele.
I know Instagram Live is intimidating, but I highly recommend taking the plunge and getting into the grove of it because Lives are how you connect and create the trust factor with people, separate from IG stories. Start today and get comfortable, because when the 4-person Live option comes available, you will be ready!
Collaboration is the name of the game. Start today. The people on Instagram who have millions of followers and make 7-8 figures are going Live. This alone means that it works.
Reach out to 3 people today and ask them to come over to your Instagram and go Live and quickly chat about a topic that will provide value to your audience. People will begin engaging more because they appreciate you bringing value to the table.
Start broadcasting your talent and start collaborating now!
Utilize your Stories
The concept of stories as we all know came from SnapChat. Stories are growing and will continue to be an effective way to portray content heading into 2021. Stories are where you have a unique opportunity to connect with your audience and start relationships and conversations.
It has been said that as Instagram Stories progress into 2021, they will slowly copy more and more features from TikTok. We know that many people have become extremely successful on TikTok and then brought that success over to Instagram.
Again, this is yet another way to connect with people and collaborate! Similar to Reels, video content is booming and if you have seen success with Reels, DO. NOT. STOP using it. The power of video is not going away.
Stories are for storytelling. They have a beginning, middle, and end. The more video the better, so tell your relateable, authentic, true story!
Don’t forget the Shopping tab
The third trending Instagram predictions for 2021 is the benefits of using the shopping tab. Some people have not loved the shopping tab feature, but it’s been said that Instagram will soon offer more ways to shop within that tab.
The shopping tab has become a huge help for small businesses and will continue to grow as the app offers more within that resource. Currently, any person or business can create a shop for their services and products to showcase them and curate sales!
Before the end of the year, you need to set up your shop so that you have something to showcase heading into the new year. It’s as simple as uploading photos of your products and setting the description, price, and payment.
These are just 3 Instagram predictions for 2021. I hope you can begin implementing some of these trending features and get your business ahead of the game.
What do these predictions mean for your business and what will your next action step be to gear up for the new year? Let me know in the comments below!
It’s going to be a game-changing year for us!