Instagram stories have become one of the most popular ways to engage with followers. Consumers love visual content above the rest, so I am going to share with you a few minor tweaks to get you more views on Instagram stories.
You might say that the algorithm was working for you as you’ve seen your following increase, but now you’re probably wondering “why do I have such few viewers for my Instagram stories?” Or, “Is there a way to get my followers to stop swiping by my stories?”
YES! And I am going to share with you 3 minor tweaks you can make to significantly increase your story views.
The first thing I would recommend doing is start adding captions to your stories. You don’t have to type out a paragraph or word for word what you’re talking about in the story (although some people do), but you definitely want to give your followers something to read while they watch. Make sure it communicates the main point of your story and tells them what you’re talking about so that it will entice them to turn their volume up and pay attention to what you have to say!
Captions are also beneficial because they make your stories more inclusive and accessible to people with hearing impairments or that speak a different language. Captions also serve the majority of viewers because most of them watch videos and scroll social media with their volume turned off. Honestly, I think it’s kind of funny that while we love the videos and stories as consumers, why do we watch it without volume?! I guess we’ll never know!
So, add captions to display the main point of what you’re talking about and entice those viewers to listen up!
Add hashtags to your stories
Another simple thing increase the views on your Instagram stories is to begin adding to your stories are hashtags. Now, hashtags are a large topic in itself since they work to your advantage when trying to gain more followers and beat the algorithm. But, did you know that by using them in your stories, you will also be added to the aggregation for those hastags, similar to when you add them to a post!
You can place the hashtag in a text, in a sticker, or use it a location tag. The hashtag goes directly on the image and can be stylized just like all text and stickers. When posted in text, you can also attach a link to your hashtags!
Hashtags are also a great way to lean into your personal or business branding by utilizing brand hashtags and specific topics that coincide with your industry! This strategy will give you the audience and engagement you’re looking for!
Hashtag the heck out of your Instagram content. Hashtags will get your content in front of more people!
Double the amount of stories you are currently doing – Be consistent!
So, you’re already showing up on stories, but I would encourage you to just show up a little more! Try doubling your appearance in stories and BE CONSISTENT with it.
For example, if you post on stories three times a day (which I would recommend as a base guideline), increase that to six times a day. Increasing your effort to show up will appeal to your following and draw them in to listen to what you have to say in your stories.
Showing up consistently on your stories, every day, will speak to your audience and give them room to trust and rely on you and what you have to offer!
The key to getting more views on your Instagram stories is implementing all three of these minor tips TOGETHER. They work with one another to increase your story views and ultimately get your profile in front of more people!
I have had a fun time answering your questions over on my Instagram stories. If you have any questions related to using Instagram, engagement, stories, or increasing your following you can head over to my stories and drop your question in my Dms. I’d love to help you out!
Now what are you waiting for?! Do it for the Gram and hop on your stories! I’m excited to hear how your engagement and viewing get better!
Comment below what you’re going to share on your Instagram stories today!