Hashtags are a crucial component in gaining a solid audience and building a brand on Instagram. It’s a learning experience, and very effective, once you know how to use them, and especially, which ones to use!
In order to get started, let me talk about some hashtag myths that have been going around. This will give you a good idea and concept of the influence hashtags have. You’d think they’re only a small contributing factor, but they’re actually one of the most important and challenging things to learn about when trying to navigate Instagram.
1- Only using popular hashtags
It’s something to start out with, but it’s unreliable in the long-term future. What you’re trying to achieve is gain an audience that finds your brand appealing, and you have to use hashtags that are relevant to YOUR brand and posts. Even if they’re not mainstream, and due to that, less popular, as long as you use them appropriately to your niche, followers will come your way! Because they will respond to the hashtag of their interest.
I usually recommend choosing hashtags that have between 10K-500K posts. You don’t want to use hashtags that nobody else is using, but you also don’t want to use hashtags that are flooded with spammy posts and posts that are not related to the hashtag – this is something that usually happens with very popular hashtags.
2- Copying and pasting hashtags that other people are using
I see a lot of people selling hashtag bundles, and you might think that’s the easiest and best option to get good hashtags. You can do that, but it will not necessarily help you stand out, especially if the person has a different audience than yours. Also, the hashtags might not be updated.
A more efficient way to do it is to look at a similar account in your niche that is doing well and copy some of the hashtags they are using, but don’t forget to mix with some of yours. I recommend having three groups of hashtags – on my hashtag course I explain in depth how to pick the best 60 hashtags for your business.
3- Always using the same hashtags
Again, ask yourself: Is this approach original and helpful to my brand? Most likely the answer will be no. Consistency is important, but you can always change things up. An old myth is that if you keep using the same hashtags over and over again, it will grow your Instagram and remain strong, but truth is that this is not the case.
You can certainly repeat some hashtags and even do that on a regular basis, but I wouldn’t use the same ones in each post for weeks to come! It won’t attract many new followers and look boring after a while. Try to be creative! You can try out some unique hashtags too, which will narrow down the amount of people seeing it, and will make it more specific and personalized.
I hope I was able to break these 3 hashtags myths down for you and give you the confidence and tools you need to choose the best hashtags for your Instagram!
If you want to dive deeper into hashtags and skyrocket your following and engagement, check out my course Hack your Hashtags! For a limited time only I’m offering it for $29 – discount applied at checkout.