How to avoid the follow and unfollow game – forever!

Instagram can be brutal in terms of competition and how to attract the right crowd to your account. Unfortunately, many entrepreneurs and bloggers are still doing this creepy “Follow and unfollow” ritual, which is difficult for even the best of us to avoid.

It can be frustrating to gain quality followers only to see that once again someone has unfollowed you and instead of seeing the numbers go up, it’s declining.

I want to help you avoid the worst of this Instagram follow and unfollow game, and here is where you can steer the boat into the right direction, with these 3 tips in mind: 

1- Use specific niche hashtags 

Whatever your niche has, make sure to use the right hashtags to attract the right kind of followers, who will not unfollow you again the next day.

It should be somewhat popular (between 10K and 500K posts) and in-demand hashtags related to your field.

You don’t want to attract bots or people who are not interested in your account, that’s why being specific is key.

A good example: If you’re a travel blogger, make sure to use all travel-related hashtags to attract like-minded people and ones who are in the same field as you. Those are people who will keep supporting you through your Instagram journey!

If you want to rock your hashtag game make sure to check my Hack your Hashtags course – click here!

2- Only follow people you really want

In the beginning, it can be difficult to not follow back a bunch of people. You don’t want to let anyone down, but it’s easy for that to spiral out of control.

In order to have a clear picture on your Instagram feed and only see content that is valuable to you, make sure to only follow the ones who are truly making a difference to you.

People that you can connect and interact with on a regular basis, with interesting content, and topics that inspire you long-term. Don’t feel pressured, ignore requests of “follow-for-follow”, and when you do follow someone first, don’t expect them to follow back, but stick with it regardless.

3- Always post quality content

Even this doesn’t guarantee people not unfollowing you, but it’s the best shot that you have and it is within your control. Post only high-quality material; something that you would want to look at yourself, if you were a follower.

Make big, meaningful statements or post awesome images. But you have to carry through it with a consistent theme, and always high-quality. You don’t need a professional camera or having a photographer following you around, you can easily take good pictures with your smart phone. Just make sure to have good lighting and avoid posting blurry pictures at all cost.

Be proud of your content! Take your time with it, plan your posts, make them count for something, and interact with your followers. That’s the best you can do, and then there’s no way you can blame yourself for people unfollowing you. Whatever their reasons were, it’s not on you, so please remember that. 

At the end of the day, you only want followers who truly love your content. It’s better to have 1,000 loyal followers – true fans – than 10,000 people who don’t care much.

Follow and unfollow game can get really annoying, but it’s part of being on Instagram. Try not to worry too much about it, focus on what you have to offer and it will pay off.

Were these tips helpful? Let me know which one you are going to implement today!




Hi, I'm Monica Hill. I'm a fashion blogger- turned- mompreneur who loves to help women be a #bossbabe on Instagram!