Writing engaging Instagram captions can be very difficult, and for some, intimidating. Should your Instagram captions be serious? Funny? Encouraging? What emojis and hashtags should you use? And what about your call-to-action? To help you get started and create Instagram captions that are as great as your photos, here are a few tips to implement to help you write engaging captions quickly.
Write an attention-grabbing “first line”
The first line of your Instagram caption is similar to a first impression – it makes or breaks the encounter. If you can grab your followers’ interest with the first line, they’re more likely to read your full caption and engage with your post.
Making the first part of your Instagram caption super enticing is a sure-fire way to boost the amount of time people spend viewing your post.
The trick is to ensure that you deliver the catchy, intriguing element of your first line before the caption is shortened — so it’s visible in someone’s feed without them having to click “more”.
The goal is to choose a first-line that sparks curiosity with an intriguing statement, statistics, or exclusive offer that triggers an emotional response that followers can connect to.
Add line breaks to longer captions
Keeping your Instagram captions short and to the point is a great way to ensure your message gets across. But what if your story has a lot to say?
Try adding line breaks to divide up the story into easy-to-read sections. This will help your caption appeal more to your reader and encourage them to keep reading all the way through!
You’ve probably seen this spacing divided up with emojis or symbols to begin each line. Some Instagram users like to use emojis that coincide with their caption to make their story fun and appealing to the eye.
Include a call-to-action
Including a call-to-action in your Instagram caption and inviting your audience to comment or like a post can go a very long way, and ultimately boost engagement!
You can add on simple phrases to your Instagram posts like “double tap if you agree”, “tag your friends in the comments if…”, or end the caption by asking a personal question to encourage more comments.
If you want more engagement on your posts, all you have to do is ask!
A good call-to-action can also encourage your followers to engage with your business website, sign up for a newsletter or check out your freebie.
Not only will this build the community on your Instagram account, but it will also provide positive indicators for the Instagram algorithm, and ultimately lead to more exposure for your posts.
Try to keep your call-to-actions fun and simple to do. This practice will encourage as many engagements as possible.
Coming up with good Instagram captions might seem hard, but if you want to be successful on Instagram, it’s important to not let your Instagram captions become an afterthought.
Are you planning to post on Instagram today? Try incorporating these three simple tips into your caption and see how different your responses will be!
Comment below and tell me if you already do this, or what you’ve found that drives more engagement to your posts!