The importance of a solid Instagram bio is often overlooked. Since Instagram is a visual platform, the content of your bio may not seem as relevant as the look of your feed. However, depending on your goals, your bio can make or break your success on the platform.
Chances are, if you’re reading this article, you want to improve your reach and growth on Instagram. If you haven’t put much thought or effort into writing your bio, now is a great time to start! Those 150 characters serve an essential purpose: to tell your audience who you are, what you do, and why they should engage with you.
Before you start writing your bio, it’s important to get crystal clear on the purpose of your account. Are you an influencer trying to score big brand deals? Are you an e-commerce store trying to direct people to your shop? Are you a service provider looking for new client leads?
Once you understand the main goals for your Instagram account, it’s time to start crafting your bio. Let’s dive into each section one at a time.
The first field in your bio is your name. This field is searchable, and therefore you should include keywords relevant to your brand. Below are some examples of brands that make good use of the name field.
Business accounts come with the option to list the category of your business on your profile. Take advantage of this option so you can save space in your bio for other information.
This is where the magic happens. There is no single formula for the best bio, but the following breakdown is a good template to work off of:
- Start with your mission statement. In other words, sum up in one sentence what you do and who you serve.
- Include industry relevant hashtags, but don’t go overboard. One or two is sufficient.
- Add your location, but only if it’s relevant to your brand.
- Write a call-to-action that directs your audience to the link in your bio.
Below are some examples of popular brands that follow this format for their Instagram bios.
When it comes to styling, you want to keep your bio neat, legible, and interesting. The best way to make it look clean is to use line breaks. To make it interesting, throw in some relevant emojis and inject a bit personality into the text.
The link in your bio and accompanying call-to-action are arguably the most important components of your bio. This is especially true if your aim is to get your audience to your website, shop, or email list. Below are some examples of effective call-to-actions.
If you have a business account, you can add contact buttons to your profile to make it easy for your audience to get in touch. If you have a personal account, you should list your email in your bio.
When you break it down, writing a bio can seem like a chore, but it’s well worth the effort. Have fun with it, and get ready to see your engagement, following, and possibly sales, grow!