Put your digital channels to work for you by integrating your social and email strategy.
Image courtesy of Pexels.
If you’re utilizing email and social media in your marketing strategy but are not integrating the two, you could be missing out on a big opportunity. These digital platforms complement each other and work together seamlessly to help improve your marketing efforts.
By reaching your customers on both platforms, you can provide them a more comprehensive experience. Improve your marketing by turning your mass emails and daily social media posts into an unstoppable digital strategy.
In this article, we’ll take a look at a few different ways to integrate your email and social media channels to make the most out of your digital efforts.
Here’s a look at the different things we’ll cover:
- How you can promote your campaigns on multiple channels
- How to reach new audiences by integrating the platforms
- How you can better understand your customer and provide a more personalized experience
- How to incorporate user-generated content into your messaging
Ways to Integrate Your Email and Social Media Channels
There are tons of different ways you can integrate your email and social channels. We’ll take a look at four options that will help take your current digital marketing to the next level. From creating cross channel campaigns to incorporating user-generated content — social and email go hand in hand.
Easily reach your customers across platforms and use that space to promote all of your marketing campaigns. Image courtesy of Pexels.
Promote Your Campaigns On Multiple Channels
When you create marketing campaigns, your goal is to reach as many customers as possible. If you’re limiting your campaigns to one platform, you could be missing out on a huge opportunity.
It is believed that customers spend 10% more and have a 30% higher lifetime value when they are reached and shop across multiple different channels.
So how do you do it? Here are a few tips on how you can integrate your campaigns into both your email and social media channels:
- Share giveaways on your social media channel and encourage followers to subscribe to your email to participate
- Retarget customers on social media based on the emails and content they previously engaged with
- Share user-generated content related to your campaign via email to encourage more customers to participate
- Use dynamic content to show relevant and up-to-date social streams in your emails
Email and social channels complement each other nicely and will be the perfect pair when it comes to promoting your upcoming campaigns.
Integrating your email and social media channels is a great way to boost follower count and the number of subscribers on your list. Image courtesy of Pexels.
Reach New Audiences and Grow Your Subscriber List
Another advantage of integrating your digital channels is that you can grow your audience. Whether it’s increasing your social following through email vice versa, you can grow your audiences across platforms.
You might wonder why someone would want to follow you on multiple channels — wouldn’t they just be seeing the same content twice?
When done right, you can provide different types of content to your audiences based on the platform. Of course, there’s still the opportunity to create cross channel campaigns — providing exclusive channel content can be very appealing to your audiences.
Here are a few examples of ways you can encourage your audiences to engage on multiple platforms:
- Provide exclusive content on each channel such as unique campaigns, coupons, or secret sales
- Include an email sign-up form on your social media channels that encourage followers to join your email list
- Add links to your social media channels on all of your emails so subscribers can quickly check out your other platforms
Over time, you’ll start to identify who is engaging with your content across platforms. This can help you know what customers are more likely to purchase and might be eligible for special loyalty or reward programs.
Having the ability to see a full view of how your customers are engaging with your brand and where their interests are, the better you can personalize your content. Image courtesy of Pexels.
Better Understand Your Audience
Personalization is one of the most critical factors in digital marketing these days. And to truly understand your customers, you need to have reliable data. This could be historical data such as past purchases, real-time data such as engagement activity, or merely demographic data.
By integrating your platforms, you can see a more holistic view of your customers. Having a full customer picture will allow you to better segment your audiences and provide more personalized and relevant content.
When you consider that 79% of consumers state they will only engage with an offer if it has personalization based on previous interactions — it’s essential to know all you can about your customers.
What could promote your product or service better than an awesome selfie your customers took? Integrating user-generated content is a great way to bring these two channels together and promote your products in a new light. Image courtesy of Pexels.
Incorporate User-Generated Content in Your Emails
Integrating user-generated content into your emails is another great way to use these to channels together.
User-generated content is simply using content that your social media audiences are already creating about your brand. It keeps you from wasting time and money on developing advertising and makes your audiences feel connected to your brand.
Here are a few examples of user-generated content you can incorporate into your email marketing:
- Share product reviews and ratings
- Tell people about your best selling products and use images of current customers to promote them
- Simply share posts and photos your audiences are sharing on their own social media channels
Adding content from real people using your products or services is beneficial for a few reasons.
It builds trust. A common type of user-generated content that many companies use is reviews. Knowing that 72% of customers won’t take action on a purchase until they read reviews — it’s important to share these out.
It’s cost-efficient and easy to gather. If your customers are already posting about your products, why not take advantage of it? You can reshare posts, use images, and show real people using your products.
Overall incorporating user-generated content into your email marketing strategy is a great decision that will provide you with positive results.
Start Integrating Your Digital Channels Today
Are you convinced yet?
If you haven’t already taken steps to integrate your email and social media channels — now’s the time to start. You’ll quickly see how well these channels work together and how they can improve your current marketing efforts.
So whether you choose to start small by adding social buttons to your emails or are jumping in headfirst with user-generated content, integrating your platforms will positively impact your marketing metrics. You can’t go wrong by putting email and social to work together.