The Dos and Dont’s of how often to post on Instagram

One of the most frequently asked questions I get about Instagram is how often to post. With the algorithm seemingly changing constantly, figuring out your optimal posting schedule and frequency presents a challenge. After doing some research, I’ve determined that posting one to two times per day is a good rule of thumb for Instagram. Here’s why.

More posts, more engagement

Who do you think is more likely to get higher engagement and quickly grow their account: someone who posts 3 times a day, or someone who posts once a week? Assuming their posts are of equal quality, the person who posts more frequently will likely perform better.

The more posts you share, the more opportunities you create for people to engage with your account. If you’re trying to grow your brand, you need to make it easy for people to find and engage with it.

That being said, posting frequently will not benefit you if your content isn’t good quality. In fact, it will probably have the opposite effect. If you’re not able to quickly produce a lot of quality content, you are better off posting less frequently.

Major brands post an average of 1.5 times per day on Instagram. Therefore, if you can manage to post good content between 1-2 times per day, you are in good company.

Consistency is key

Planning and scheduling content for Instagram is hard work. Depending on your circumstances, posting once or twice a day may not be realistic for you.

It’s far better to consistently post 3 times per week than to post once a day for a week and then trail off to less frequent posts. If you’re posting every day consistently, your followers will expect you to continue doing so. An inconsistent posting schedule may result in a drop of both followers and engagement.

Don’t feel pressured to post as often as everyone else is posting. While you should eventually aim to post at least once a day, work your way there gradually so that when the time comes, you’re able to maintain a regular schedule.

How to start

So how can you start posting more frequently and consistently on Instagram? One way is to create, curate, and batch your content ahead of time. In just 20 minutes, you can plan out at least one week of content for Instagram. With practice, you can do this even quicker.

Another tip is to use a scheduling tool, such as Planoly, Later, or Plann ( my favorite). These tools make scheduling and planning your content extremely easy. You can upload and re-arrange posts to visualize how they’ll look on your feed, and actually schedule them through the app so you’re not manually posting on Instagram every day.

The 3 key takeaways today are to post frequently, prioritize quality content, and be consistent. Aim for at least one post per day, but don’t sweat it if it’s not realistic for you. There’s no magic  number or solution when it comes to Instagram.

Let me know how many times you post and if it’s working for you!

Talk soon,



Hi, I'm Monica Hill. I'm a fashion blogger- turned- mompreneur who loves to help women be a #bossbabe on Instagram!