The glorious notification comes up on your lock screen: blank “liked your photo”. A wave of gratitude comes from you as you see this person behind your screen as just one of your many supporters. Without those likes, you really can’t keep track at how much of an impact you’re making in the blogging/influencing world. Without those likes showing to others, you may feel lost. Overall, you like those likes. You depend on them. And most people do, too. But times are a-changing, including Instagram.
Recently Instagram announced that they are testing out “hiding” likes, for the sake of reminding users to focus solely on posting the content you care about, and not necessary the attention it receives. This experiment began in May, starting out in Canada. Last month, Australia, Brazil, Ireland, Italy, Japan and New Zealand were added to the demo list. If you don’t see Instagram as a business platform, you’re probably fine, or even relieved, at this.
But for us influencers, business owners and the like, we can see this as a blow to how our audience sees us and vice versa. Some influencers have already publicly discredited this change. But you shouldn’t be too quick to dismiss this change… Always try to see the positive in the negative. Always adapt to the change. Otherwise, your business will not survive. And your followers may see this as a turn-off.
Sure, the likes may be gone, but the partnerships and collaborations aren’t. If anything, this gives you more of a reason to produce higher quality content, utilize the other features Instagram has the offer and to focus even more on engagement. Yes, engagement will still be king – after all, we will still be able to see and leave comments.
In this way, you’re focused more on building the business and not necessarily the reception of it. For my readers who are still not sold on this new change, the reception isn’t necessarily gone completely. Your follower count will still be there for people to see, as will the comments, too.
It’s a less pressurized environment for everybody all around. Think of it as a challenge that will involve you thinking outside the box. You may be surprised at what you will come up with. And if you stick to it and not let change get to you, you’ll be one of those influencers who pulls through.. and your audience will see that and respect you.
I’m going to leave you with this quote from #paid CEO Bryan Gold:
“Rather than people with millions and millions of followers who get all these likes, the value is no longer placed on the like, but more so on the content, the style, the engagement, as well as that north star metric a brand is working towards,”
Changes are definitely scared, but continue to focus on your work and the value you bring to the table. Likes will never matter as much as the connections you are creating on social media.