The Black Friday holiday shopping frenzy is just around the corner, and if you’re not ready, you might miss out on all the benefits this amazing day has to offer your business.
But without some good old statistics, it’s hard to imagine the potential of this day. With the global COVID-19 pandemic taking hold of the world in 2020, there was a 20% increase in Black Friday sales, with over $188 billion spent in the last 2 months alone!
Not only that, around 70% of consumers plan to do their research online this year, with 81% of consumers planning to include Instagram in this research.
But as Instagram retailers scramble to get their Black Friday deals noticed by all the right people, increased competition has given rise to new challenges.
Black Friday is the largest shopping day of the year, and it’s important to be prepared. Luckily for you, we know exactly what your Black Friday Instagram game plan should look like.
Here are our top 5 tips for using Instagram to skyrocket those Black Friday sales.
Tip #1: Start Early and End Late
Since consumers start their research for this big day as early as October, there’s not a moment to lose when planning your Black Friday Instagram strategy!
It’s never too early to start planning Black Friday Instagram content. If you want your Black Friday deals to be seen by as many Instagram users as possible, now’s the time to start.
Tip #2: Schedule Posts More Frequently Than Usual
We didn’t say the competition wouldn’t be fierce though. So, how do you get your business to stand out from the sea of Black Friday offers? Make sure that you’re posting often enough to stay at the top of everyone’s Instagram newsfeed, and at the top of their shopping list!
As your orders start increasing, there’s less time for you to create your content. Therefore, it’s vital to have your Black Friday content scheduled in advance to ensure that you are ready to post all throughout this incredible shopping weekend, and not just before.
Tip #3: Ensure That You Have Extra Hands and Eyes for Customer’s DMs and Comments
With so much Black Friday activity, there are bound to be some queries that come up on your Instagram page. To ensure that all of your customers receive prompt responses, it’s important to have extra hands on deck to make sure that these messages don’t slip through the cracks.
Since you’ll probably be snowed under when keeping track of orders etc, remember that your followers will still need to engage with your brand. Engagement leads to sales, so in order to get the most sales, make sure that you have a team ready to help you out.
Tip #4: Create a Promo Code Specifically for Your Instagram Followers
There’s no one who doesn’t like a good deal, after all this is what Black Friday is about. Black Friday is the best time to attract new customers, and it’s also an opportunity to get your current customer base excited about your products again.
As a way to thank your amazing followers, get new ones, and encourage them all to keep coming back, offer discount codes. It might seem counter-intuitive, but 100 sales at a discounted rate are better than 1 or 2 at your normal rate.
Tip #5: Use User-Generated Content With CTAs
Everyone loves success stories! If you have customers who are posting Instagram pictures of themselves using your products, it’s a great idea to use their photos and hashtags to get more Black Friday attention.
Remember, this is also your social proof, so the more your followers see others loving your products, the more they will subconsciously feel the need to have it too! So don’t forget to include your Call To Action (CTA) in your User-Generated Content (UGC) to make the most of this amazing content strategy!
Bonus Tip #6: Include Free Shipping
As a business owner/entrepreneur, this might not be what you want to hear, but including free shipping has shown to affect 50% of sales on Black Friday!
If you don’t want to lose out on half of your sales, free shipping is a must!
If you haven’t started your Black Friday Instagram marketing yet, now’s the chance to get ahead! Follow these tips to see the sales effortlessly flow in this Black Friday and beyond!
We are interested to know who has already started their Black Friday Instagram marketing? Let us know in the comments below.
P.S. If you’re struggling, as an Instagram Strategist and Coach I would love to help you, so don’t hesitate to reach out!
Love,
Monica