Getting Instagram engagement is more important than ever, but you can’t GET engagement without also GIVING it. When your followers are consistently liking and commenting on your account, Instagram sees it as a positive sign and allows the algorithm to promote your content. There are many ways to increase engagement on your Instagram account, I want to share with you the best Instagram engagement hack that you might not know about.
Sure, you still need to figure out the best time to post, regularly test and analyze new content types, open up about your brand and business, and share data your audience will love – but this one simple strategy has become my favorite Instagram engagement hack!
If you’re anything like me, growing your account to specifically have followers who need your services was a doozy. You know you need a specific niche of followers but how do you get past the original crowd and move beyond just your family and friends?
Like where do you even begin?! This hack will not only drawn in those niche-specific followers (a.k.a your potential clients) but also boost your engagement significantly.
Find popular leaders in your industry
The first step in this hack is going to take a little bit of digging and research, but it goes way beyond the follow/unfollow method that some people swear by. You know that I don’t recommend that strategy, so this could be a great alternative for you to try!
First, you’ll need to find a popular leader or two in your industry. You most likely already follow them on Instagram and love their business model. Read through the comments on some of their recent posts and take note of people who are consistently commenting.
The people who are regularly commenting on their content are most likely your ideal clients – it’s as simple as that! Take a few minutes to look at those people’s profiles and determine if they fall within your niche. If you feel aligned, give them a follow!
Engage!
Now comes the fun part… Engagement! You found people you align with so you get to begin engaging with them. Visit their most recent posts and like and comment. Begin this engagement regularly and watch your engagement grow!
I recommend going as far as creating an engagement schedule for yourself so engagement doesn’t become a daunting task, remains an enjoyable part of your day. Decide on specific days of the week you are going to engage on posts and stick to that schedule.
Spend 15-20 minutes engaging on those people’s posts and stories as you cultivate a genuine relationship as the foundation for your engagement.
Take this part a step further and make note of the hashtags these people are using and use them too!
I’m curious, have you heard of this simple Instagram engagement hack before, or tried something similar? Tell me in the comments about your experience or what you’ve tried!
Are you still struggling with engagement? Try these creative ways to boost your engagement on Instagram OR read about three things that are hurting your Instagram engagement.
Love,
Monica