The Black Friday holiday shopping frenzy is just around the corner, and if you’re not ready, you might miss out on all the benefits this amazing day has to offer your business. But without some good old statistics, it’s hard to imagine the potential of this day. With the global COVID-19 pandemic taking hold of […]
The Instagram platform is used for many different things, from a personal level to a full-blown storefront, it serves many different kinds of people for a wide variety of reasons. Did you know you can sell and make money on Instagram? If you have Instagram for personal reasons rather than business, you probably don’t utilize […]
Hindsight is always 20/20, am I right? I’m sure you’ve had experiences with your business or online brand that have made you feel this way as well. I want to normalize learning from these experiences. After my Instagram account was hacked, all I had built came crashing down and I was forced to start over. […]
The secret to making your posts go viral is relatable content. When your content is relatable enough to bring on an insane amount of engagement, you’ve discovered the sweet spot. But you’re probably wondering how to tackle the first part of presenting relatable content. You’ve tried it all and nothing seems to bring on the […]
It’s no secret that Reels are exploding on Instagram and continuing to become even more popular for business owners, influencers, bloggers, etc. Some people have mixed feelings about Reels and some people love them! Instagram didn’t gift me the “Reels” option in my content menu until recently, but after doing my own research about Reels […]
I think we can all agree that there’s a lot of noise out there in the social media world telling you what to do and advising you one way or another. You probably follow other influencers and listen to strategy-related podcasts, but it seems like everyone is saying something different when it comes to achieving […]
It’s easy to get caught up in the big picture and forget to take the small steps that are key in helping you grow your Instagram. So today I want to share 3 easy and actionable tips you can do to grow your Instagram this weekend. There’s a lot of input out there in the […]
If you’ve been following me for a while you know I’m a beach – and sun! – lover. I grew up in Brazil, vacationing at the beach every summer and moved to Florida 5 years ago – living by the ocean has always been a dream of mine. When I moved to Florida and was […]
Have you noticed anything different about the menu options when you tap on that plus icon on Instagram? Guides are a brand new way to share and consume content on Instagram. The Guides tab will highlight collections of posts under dedicated topic tiles – which has a Pinterest-like feel to it. If you don’t have access […]
If you are active on Instagram and specifically in stories, you may have noticed the reels feature! This tool is used to attach 15-30 second video clips together. First, you capture the amazing moments, set it to music, and then share it to your feed! Since reels are such a popular feature, then you might […]
Put your digital channels to work for you by integrating your social and email strategy. Image courtesy of Pexels. If you’re utilizing email and social media in your marketing strategy but are not integrating the two, you could be missing out on a big opportunity. These digital platforms complement each other and work together seamlessly […]
Writing engaging Instagram captions can be very difficult, and for some, intimidating. Should your Instagram captions be serious? Funny? Encouraging? What emojis and hashtags should you use? And what about your call-to-action? To help you get started and create Instagram captions that are as great as your photos, here are a few tips to implement […]
If Instagram is your main platform for communicating your brand, connecting with others in your industry, and engagement then I’m sure you’ve struggled to find the best ways to make your platform successful! There are many voices out there telling you to post every day, spend all of your time engaging, etc – But no […]
There are many ways to collaborate on Instagram and grow your account! Today I’m sharing one of the most popular methods for growth: Instagram takeovers- and why they are a must! If you’re still new to Instagram, you might not be too familiar with Instagram takeovers yet – so let me tell you what it […]
Videos are one of the hottest trends on Instagram this year. Do you jump up and down with joy – or anxiety – when I say recording videos? I’m frequently asked on the importance of utilizing videos. Are there rules involved? What are the best guidelines for length? What type of content belongs in videos? […]
Instagram can be brutal in terms of competition and how to attract the right crowd to your account. Unfortunately, many entrepreneurs and bloggers are still doing this creepy “Follow and unfollow” ritual, which is difficult for even the best of us to avoid. It can be frustrating to gain quality followers only to see that […]
Instagram is my favorite social media platform, and as you might know, my once successful account was hacked and I had to start all over again. What have I learned and how have I re-gained a strong audience? As a social media strategist for people, I’m constantly improving my skills and studying about social media. […]
Taking pictures is an art form, but even for beginners, there are ways to get the best out of a shot with a simple phone camera. However, you don’t have to be a professional photographer, nor do you need to pay money for some great shots that are Instagram-worthy. I like to play around with […]
We like to think that the number of our followers are all that matters for our Instagram account. But the fact is, there are other numbers that matters more – and I’ll explain to you why. I’m going to put it into perspective here: Look at the 3 examples below, of which I will talk […]
The first impression matters a lot on Instagram. When someone takes a quick glance at your profile you want them to get hooked and press that follow button. A powerful way to attract the right people? Having a strong and optimized bio. It is one of the first things people will notice when they discover […]
I’m the biggest fan of creating stories on Instagram and learned to love them so much! If you’re not fully engaged in creating stories yet, I highly suggest to get on it, because they’re a game-changer. Let me share some of my secrets with you, and what makes a good Instagram story that attracts more […]
Once you have an Instagram account, one thing that you want to incorporate to attract new followers and keep your profile livid and interesting are pictures. After all, Instagram is a visual app! For a professional photographer, this is an easy one, as they have a full portfolio to dig into and choose their best […]
The New Year is right around the corner and I am HERE FOR IT. Have you started planning out your business model and content for next year? If you haven’t then I caught you at a good time, because I’m going to help you by telling you everything you need to know to take the […]
It’s easy to decorate for Fall when you have the luxury of Desenio at your fingertips. I recently used Desenio prints to redecorate my guest room and I could not be more in love! From posters and prints to full-on gallery walls, Desenio is the place for room decor inspiration, affordability, and style. With Fall […]
Getting Instagram engagement is more important than ever, but you can’t GET engagement without also GIVING it. When your followers are consistently liking and commenting on your account, Instagram sees it as a positive sign and allows the algorithm to promote your content. There are many ways to increase engagement on your Instagram account, I […]
It’s no secret that the Instagram algorithm is transitioning to no longer thrive on photo-sharing. While supporting videos, Reels, creators, and other features more prominently, Instagram can still support your photos if you want them to. Yes, you heard that right! This update was a big shock to me too, but I am here to […]
You know those perfect Instagram feeds that you see with great filters, beautifully associated photos that flow, great content, and all organized to a T?? Yeah, you could say I have one of those along with many other businesses and entrepreneurs out there… but YOU can have one too. Like for real, and for FREE! […]